About
I believe technology should serve human needs, not the other way around. I'm drawn to projects where the solution isn't obvious—where I have to think before I make, and where craft matters as much as speed.
I care about the details: the micro-interaction that makes an interface feel alive, the strategic insight that reframes a problem, the clean code that makes future iteration possible.
If you're building something that matters and you need a collaborator who can think and make at the same time, I'd love to hear from you.
I'm Pamela,
and I work at the intersection of strategy, design, and technology. Based in San Diego, I partner with brands, agencies, and startups to create digital experiences that resonate—from initial concept through functional prototype.
I didn't follow a traditional path. I studied Digital Marketing but taught myself to code because I got tired of waiting for developers to build my ideas. I've worked agency-side, in-house, and independently with clients ranging from early-stage startups to Fortune 500 brands.
Along the way, I've learned that the best work happens when strategy, design, and technology inform each other from the start—not when they're siloed into separate phases.
creative strategist & technologist based in san diego, CA
strategy Skills
Brand Strategy & Positioning
Creative Direction
Campaign Strategy & Planning
Workshop Facilitation
User Research & Insights
Competitive Analysis
Content Strategy
Go-to-Market Planning
Design skills
UI/UX Design
Interaction Design
Design Systems
Prototyping & Wireframing
Motion Design
Visual Design
Responsive Web Design
Technical skills
Generative AI Systems (LLMs, Multimodal Models)
Prompt Engineering & System Design
AI Orchestration & Workflow Automation
Human-in-the-Loop Systems
AI Product Integration
UX Engineering
Rapid MVP Development
Tools & Software
LLM Platforms: OpenAI, Claude, Gemini
UI/UX Design: Figma, Sketch, Framer
IDEs: Cursor, Antigravity
Version Control: Git, GitHub
Generative Media Platforms (Text → Image/Video/Audio)
Multimodal Content Pipelines: Weavy, Freepik
Workflow Automation: Zapier, Make, N8N
Let's work together. I'm always interested in hearing about new projects—especially ones that require strategic thinking, design craft, and technical execution to come together. Whether you have a specific brief or just want to explore possibilities—let's talk.
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